VR/AR For Pharma
With moderate productivity rates, stronger competition, higher customer expectations, and the rise of patient-centric care, pharma companies are going beyond the usual collateral and beginning to explore VR and AR to engage doctors and customers in unique ways with their drugs, products and technologies.
Here’s how VR and AR can assist the pharma industry:
Unique product marketing
The innovative approach of VR and AR allows you to build buzz around your brand in a unique way, even when the product is as mundane as a stent or a syringe.
The impressive features of VR and AR attracts clients (physicians, nurses and administrators), while well-placed substantive information leads consumers to the real understanding of the potential benefits of a particular pharmaceutical product or service.
VR and AR create an impact that grabs the attention of an audience, induces their curiosity to learn more about a product or service, and establishes an emotional connection that has been linked to real behaviour change.
Improve training & education
Imagine you’re “traveling” through a bloodstream and penetrating a cell wall to deliver curative medicine. Simulation technology is a novel way to dive deep into the learning process and give each learner a more detailed look at the subject studied.
The extraordinary experience of VR and AR to educate about a disease or phobia or persuade healthcare providers to prescribe a certain treatment with a health product demo, is far more likely to be remembered rather than reading or hearing materials in a traditional classroom environment.
Reality technology can take complex medical and scientific concepts and present it in a way that’s simple to understand and navigate.
Training with VR and AR can reduce costs, alleviate risks, and allow individuals to simulate tasks that could be too risky or cost-prohibitive to practice otherwise. You could:
- Showcase VR at medical events instead of towing around heavy, expensive equipment
- Train employees on remote maintenance instead of flying in a specialist to a manufacturing plant
- Retain patients in an engaging manner for clinical trails through mobile apps
- Use reality technology for training purposes to collaborate with staff over vast distances